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By R. D'Andrade

This examine analyzes American, Vietnamese, and eastern own values, trying to know how it may be ethnographers locate huge variations in values among cultures, but empirical surveys locate really small modifications in own values among cultures. D’Andrade argues that individuals stay in distinctive worth worlds; the realm of private values and the area of institutionalized values. Assessing those worth worlds, D’Andrade is ready to clarify the distinction among ethnography and survey facts, whereas making important observation on American, Vietnamese, and jap tradition. With perception and precision, this ebook contributes to the real debate that the tradition, brain, and Society sequence has initiated.

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Extra info for A Study of Personal and Cultural Values: American, Japanese, and Vietnamese (Culture, Mind and Society)

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As a result of the failure to find large cultural differences, the Three Society project changed its direction toward trying to understand this phenomenon. The first attempt focused on a search for less obvious kinds of statistical differences. There were some successes in this venture, which are presented in the chapters that follow. However, in was in working with Leininger’s and Minami’s ethnographic data, as well as with published ethnographic reports by Fujita, Sano, Shimizu, and others about Japanese norms and values, that ideas first began to emerge that could explain the apparent paradox.

But, to repeat the point made earlier, this does not mean that they are not dimensions. As dimensions they are formed by the correlational structure of semantic contraries (things opposed in nature or tendency) rather than contradictories (whatever is true of one is logically false about the other). Political Attitudes and the Circumplex To explore the usefulness of this dimensional analysis in understanding American politics, I reanalyzed selected data from the 1988 Gallup study of the American electorate (Ornstein et al.

222). Principal components analysis has been used throughout in the study because, unlike component analysis, it does not need to assume that the dimensions found in the analysis correspond directly latent to real-world entities. However, before undertaking a cluster or principal components analysis, a decision had to be made with respect to normalizing the data. A number of components, such as social desirability, can affect 28 A Study of Personal and Cultural Values individual ratings. There are also other kinds of individual differences; for example, some people tend to use the whole range of a scale for their ratings while others tend to use just a segment of the scale.

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