Download Benchmarking National Tourism Organisations and Agencies: by John Lennon, Hugh Smith, Nancy Cockerell, Jill Trew PDF

By John Lennon, Hugh Smith, Nancy Cockerell, Jill Trew

This booklet examines comparative functionality and top perform in nationwide Tourism organizations/ Administrations from vast examine performed in 2003 and 2004. It compares qualitative and quantitative info so one can be certain top functionality. research is contained intimately for 8 nationwide Tourism businesses dependent in 4 Continents, comprising: Australia, Canada, France, eire, The Netherlands, South Africa and Spain. every one nation is tested and analysed within the following key components: trip and Tourism functionality, employer of Tourism, The nationwide Tourism employer, constitution, position, Staffing and places of work, assets and investment in addition to delivering case stories of excellent perform. The e-book comprises technique of the study and gives dialogue and remark of the most roles and good fortune formulation in related nationwide Tourism Organisations.. beneficial, sensible consultant to government's involvement in tourism over the last decade or extra. Brings perception from either the educational and practitioner markets. foreign Case reports · helpful, up to date and sensible consultant to governments' involvement in tourism during the last decade or more.· Brings perception from either the educational and practitioner markets. · overseas case experiences

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Extra resources for Benchmarking National Tourism Organisations and Agencies: Understanding Best Performance (Advances in Tourism Research)

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Fundamentally, much of this research is related to marketing and the development of host destinations. 5: Details of NTO domestic marketing budgets where relevant (2003). 8 — — a NTOs have no responsibility (or did not have any in 2003) for domestic marketing and promotion. NTOs in both Australia and South Africa will now start to have responsibilities from 2004. b 2003/2004 budget to co-ordinate domestic marketing in England. Source: The Moffat Centre and The Travel Business Partnership. qxd 1/29/2006 9:35 AM Page 23 Structure, Legal Status and the Role of NTOs 23 Business and MICE Tourism The new approach of the ATC to business/MICE tourism is an interesting one.

These include: ● ● ● ● Major events are generally for public consumption and are not confined to a common interest group; Attendees pay for themselves or are hosted; Although major events attract significant overseas visitors, the majority of attendees are Australian residents; Business events are principally vocational and normally have a conference/meeting component. qxd 24 1/29/2006 9:35 AM Page 24 Chapter 4 The different ways of organising are seen as a first step towards better co-ordination of big events — and primarily business events — which will help avoid duplication and overlapping of marketing efforts across the country.

Offices and Staff Counts Correlation between number of offices and total budgets Although Spain’s NTO has the largest annual budget and the second-highest number of offices abroad, the correlation between office numbers and budgets is not as obvious as one might expect. Australia, for example, has the third-biggest budget of all the NTOs in the countries under survey. Yet it has adopted a policy of closing offices where they have not produced returns over the last few years. So it now only has 12 offices abroad — less than 40% of France’s or Spain’s count.

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