By Saras Henderson, Alan Petersen
In our post-welfare society, well-being is more and more considered as a commodity and people are outlined as 'health care consumers'. even as, the idea that the nation should still take care of the wellbeing and fitness of its electorate is being changed by means of an expectation that electorate may still play a extra energetic position in taking care of themselves. those advancements are not at all uncontentious. eating future health explores the various meanings and purposes of the time period 'consumer' within the box of future health care and the results for policy-making, wellbeing and fitness care supply and reviews of health and wellbeing care. participants are famous leading edge researchers and academics from the Australia, the united kingdom and Canada. among them they disguise a variety of themes - from the medicalisation of the menopause to the participation of purchaser teams within the nationwide coverage procedure - to create an unique and thought-provoking textual content for college students and practitioners within the box of future health care.
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Extra resources for Consuming Health: The Commodification of Health Care
Homes, cars and stereos are now advertised with a bulleted list of their features; the number of features sets one version of a commodity above another. As transformed by the language of merchandising, ‘homes’ are no longer places that achieve value through the accumulated experiences of lives transpiring there but instead become collections of features – hot tubs, bars, decks, views, and so forth. Features can be added and upgraded, enhancing value. Cosmetic surgery fragments the body into a set of features that can be serially upgraded.
Leiss’s critique of fragmentation anticipates Richard Sennett’s (1998) evaluation of the ‘corrosion of character’ in contemporary conditions of work life. For Sennett corrosion results from the absence of the possibilities for temporally coherent careers and what he calls ‘legible’ work functions. Unsure of what they will be doing tomorrow, or exactly what their work today actually accomplishes, people cannot develop a coherent set of objectives for their lives or make judgements about the suitability of their next career and family choices.
But cosmetic surgery websites show few ideal bodies; because the pin-up image of the woman’s body that serves as a link to different surgical services (by clicking on part of her) is such an exception that most viewers will probably see it as a joke. 6 The extreme clinical detail of these images gives bodies a new literalness, not a fantasy perfection. One effect of the accumulated fragmentation is to efface any referent – natural or ideal – of a whole body. Fragmentation renders the body perpetually unstable; no body can ever be idealized because the fragments never compose into a coherent whole.