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By R. M. Burnside (auth.), Patrick Colemont, Per Grøholt, Tudor Rickards, Hans Smeekes (eds.)

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Read or Download Creativity and Innovation: towards a European Network: Report of the First European Conference on Creativity and Innovation, ‘Network in Action’, organized by the Netherlands Organization for Applied Scientific Research TNO Delft, The Netherlands, 13–16 D PDF

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To illustrate the general view expressed above, we may focus on specific instances of company creativity and technological change, which have been studied in an ongoing research programme, initiated in the early 1970's. The focus in this research is on company strategies for technological and product development, where products may be seen as the outcome and specific realization of technology in the sense in which the word is used here, that is relevant knowledge related to specific needs. So far personal interviews have been carried out with leading representatives for about 50 Swedish Companies in various industries, ranging from Industrial Electronics, Chemicals and Pharmaceuticals to Food Processing and Wood and Paper.

More of themselves is available for use, for enjoyment and for creative purposes. They waste less of their time and energy protecting themselves against themselves". Climates for Creativity and Innovation 39 The concept of this "surplus in man" was eloquently explained by Tagore (1961, 1962): "The individual has a surplus of mental and vital energy far in excess of the requirements of the biological. This surplus is the limitless potentiality of the human personality. In the ordinary individual, as well as the genius, this surplus is constantly seeking expression and realization.

Panicker (1987). This definition while not exclusive, implies productivity and conditions for high creativity. Conditions for Creativity The conditions for high creativity has been another area of confusion to a student of creativity because of the apparent contradictions. Individual qualities for high creativity compiled from many sources, include: Receptivity to new phenomena; Ability to let capacities flow of themselves without effort; Lessening of defenses and inhibitions; Understanding self-awareness; Realistic self-appraisal; Self-discipline; Wide interests and rejection of external restraints; Ability of elaboration; Ability to improvise, dance and dramatise; and Increased self-expression with materials - Peavy (1979).

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